We build interactive content to drive sales, gather data and create very happy customers!
Johnnie Walker at Gall&Gall – Increasing sales and fun
By placing a touchscreen at the counter, we give customers the opportunity to play a game with which they can win discount on a Johnnie Walker product. The feeling of winning makes the discount a stronger motivator to buy something, when compared to “simply” giving away discounts. +18% of the people who played the game purchased a product of which 60% indicated they were not planning to buy that brand before playing.
Coca-Cola at Albert Heijn – Interactive product promotion
We promoted Coca-Cola using the Blue Fire Kiosk. People start the game by scanning their loyalty card and win a discount based on their performance in the game. The Kiosk prints a receipt that the winner can use at the counter to collect their discount. More than 15% of the people who won also bought a product. More than 80% of all players indicate they would like to play games like these more often.
MORA at the Horecava
In collaboration with van Geloven and Meisjes met Smaak, we developed an interactive trigger to pull more people to their location at the Horecava. Combining our solution with a promotional employee, creates even more attention and buzz for your brand.
HAK at JUMBO – Promoting a product with smart display
Through interactive advertising, we connect customers with the brand, explained the benefits of the product, and tell the brand story. We work as part of the brand team to make touchscreen marketing part of their overall marketing strategy and customer journey. We combined our interactive game with a SMART display next to it to measure direct sales activity after interactions
KPN stores – Encourage impuls sales
We developed a mechanism which would encourage more customers to buy additional products after they got a new phone at the KPN stores. These were products like phone covers and chargers. You could only play when you bought a phone and got a special code to unlock the game.
Starbucks at EG Group – Engagement and sales uplift
An interactive promotion for Starbucks, where we added gamification to the regular promotion. The screen gets a lot of engagement and encourages people to play and win. Seeing people play drives many more interactions and positive social behavior around the screen. Sales uplift +200 % compared to a regular promotion.
Red Bull at Total – Play for a discount
At Total fuel stations we stopped giving the discount away at the counter, but instead let people work for it. Many things happend. First of all a positive vibe started in the station, other people in line wanted to play also, people came back more often, and sales went up with more than 20% compared to the traditional promotion.
Etos at 9maanden beurs – Collecting data
We developed a game on several tablets which could be played for prices during the 9maandenbeurs, a big event for anything to do with baby’s and young mums. People got in line to play and we collected many email addresses of people playing, which has a huge lifetime value for Etos.
Our interactive content lives cross device. This makes it easy to play on a touchscreen in store, on mobile or even on a hand scanner. We build the customer journey cross device.
People can practice, get inspired or continue playing on any screen they like!
We use interactive content like mini-games to interact with the target audience.
The interactions are short, fun and an effective means in reaching goals, like sales uplift, branding, collecting data, driving footfall and engagement!
Here are some inspiring examples!
Jan van Nassaustraat 113
2569 BS Den Haag, Netherlands